Why Hotels ?
Its the simplest, cheapest Amenity you can add to your hotel.
Just as Spas, Pools, Gyms and Cinema Rooms have all come to be seen as great in-house amenities with dual Guest and Public usecases, then so too in the post Remote Work era Workspaces are featuring in more and more hotels.
Workspace in a hotel is very simply another amenity. Like any other Amenity you dont have to have it but having it allows you to:
Target the explosive Bleisure(or Blended) Market.
Avoid hotelwide costly room refits to attract those travellers
Create a USP over your AirBnB compeditor(A workspace thats not also a kitchen and bedroom)
Create tangible connections to your local community
Our Membership Model provides a unique upselling opportunities well beyond the direct Workspace revenue
Who is this market segment and why are they so attractive to Hotels?
As a hotelier you will encounter the remote enabled worker in two distinct guises.
1. The Local Remote Worker
The CSO estimates that there are over 740,000 remote enabled workers in The Republic of Ireland. Thats almost 30% of the workforce. They are everywhere, in large towns and cities and in small villages.
Most Work From Home but many cannot and may more want a choice.
They are very likely aleady in your Lobby or Common areas.
Offering Curated Workspace as an Amenity will enable you identify this segment. WoXInn creates a sales channel that enables you to maximise their experience to include use of pool, gym, spa and dining.
The Bleisure Traveler
Bleisure is the fastest growing travel sector globally and that is set to continue upto 2030.
Adding workspace as an amenity gives you a HUGE differentiator over self-catering/Airbnb with todays experiential focused traveller.
Sleeping, eating and working in the same little space is not the experience they are looking for. Your Lobby or Lounge busy with local remote workers and all the possibilities that represents is much nearer the real immersive experience they imagined for your town or neighbourhood.
“Bleisure isn’t confined to international or business travelers, the remote enabled Irish worker will seek to take advantage of off-peak prices or extend a weekend break into a Coworkation”
“Internationally travelers will turn business trips into Bleisure trips bringing family and bookending their trip with personal days”
Existing Capacity
You are already passively hosting the Casual User where coffee is the Transaction Currency. Why not monitise it.
Hosting and hosptality is already your core philosophy
Your Hotel is local and prominent
Your lifestyle amenities complement the remote or hybrid working experience
New Opportunities
New enduring connections between Hotel and Community
Low entry cost yielding new direct revenue
Upselling opportunities across their whole suite of services
Additional attraction for Business and Leisure guests
Travelers are now searching Work-friendly opportunities #Coworkation #Flexcation #Bleisure
